Hotel Marketing & Hotel Sales
The Hotel Management Services Group focuses on improving hotel positioning, hotel sales and your bottom line, through:
- An Online hotel marketing program that maximizes website traffic and online bookings, including comprehensive website design, analytics, search engine optimization (SEO), GDS optimization, social marketing, pay-per-click, pay-per-action, sponsorships and affiliate marketing
- ROI focused hotel advertising and promotions program that includes market segmentation, direct marketing, advertising and promotions
- A customer relationship program that builds awareness, occupancy rates and loyalty
- A price strategy that focuses on revenue management utilizing yield management programs, channel distribution and ADR rate positioning
- A comprehensive public relations program that capitalizes on existing and new story lines to generate press coverage in publications, broadcast mediums and websites that reach your target audience
- Hotel consortia and travel agent outreach to drive mindshare and sales
Today, over 78% of hotel bookings are performed electronically and 64% of new brand discovery of hotels is happening on line.

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