Marketing your Candela Hotel

Focused on achieving ADR and hotel occupancy goals through a comprehensive program of ROI-intensive strategies, including market segmentation, digital marketing, GDS optimization, channel distribution, advertising, niche luxury partnerships and a Localized Reservation System (LRS)

That includes an immersive best-in-class website, Search Engine Optimization (SEO), on-line advertising (PPC, PPA, sponsorships), affiliate marketing, social marketing and blog relations to increase hotel discovery, qualified website traffic and online hotel bookings

Developed to increase awareness and recognition for the hotel, restaurant, spa and, where applicable, residential condominiums. The program includes whisper campaigns, launch campaigns, press kit development, press release strategies, media visits and events

To build awareness, occupancy rates and loyalty through strategic interaction, guest satisfaction, database management and customer relationship marketing

Targeting top ADR rate positioning through value proposition strategies and consumer and travel agent outreach

That ensures that all staff delivers a consistent guest experience across the collection, which increases the awareness of each individual hotel and its value proposition.

Triggered around your hotel opening and news angles that ensure sustained top of mind awareness

Consisting of core business systems such as PMS, POS, CRM/data management and GDS optimized for marketing and sales

Ensuring good corporate citizenship, while tapping into eco-tourism and conscious consumerism